EBU: Become a podcaster in three weeks (e-MASTER CLASS).

29 May - 22 Jun 2020 - Registration Deadline - 28 May 2020.

Podcasts are now available on all media platforms. Not only radio, but also native digital and television teams embrace podcasts, an intimate and powerful form of media, to renew their offer to their audiences. But audio has its own set of rules, techniques and storytelling.

This Master Class will explain these skills and teach participants how to gather and produce audio to become podcast storytellers. From how to create 'powerful images' using audio, to best practice on recording, producing and marketing the end product, this Master Class, taught by audio and radio professionals, will enable participants to review the skills they need.

Who it is for

- Audio storytelling beginners
- TV & Digital content editors and producers
- Radio hosts who want to develop their podcast skills

What you will learn

- Record and edit high quality audio
- Host in a conversational style and/or coach presenters
- Add essential post-production techniques to a podcast e.g. adding music and/or sound effects
- Produce your first podcast
- Design implement a strategy for a podcast, including marketing on social media
- Upload a podcast to various distribution platforms

Skills learnt

Audience: Understand podcast audiences and how best to serve them
Design thinking: Assess how your podcast will be used by listeners
Digital newsgathering: How to use your mobile as an audio gathering/production tool
Editorial: Learn the audio production process from planning to audio gathering and production, as well as best practice advice
Innovation: Explore the value of innovation in subject matter and production
Mobile: Learn the production significance of many prodcasts being consumed on mobile
Social: How to use social media to enhance the engagement of and market a podcast
Storytelling: How to use audio to create powerful imagery
Strategy: Create content strategies for podcasts


Start date: Friday 29 May
End date: Monday 22 June

3 weekly podcasts on Fridays (10-15 mins)
Live Zoom sessions twice a week, on Mondays and Wednesdays – (75 mins)
Homework: 2-3 hrs/week


Participants who will have completed the course, including attending the live online sessions and completing the homework will obtain an EBU Academy certificate of achievement.

Course outline

Friday 29 May
PODCAST: Welcome to the World of Podcasting!

Monday 1 June
LIVE ZOOM SESSION 10:00-11:30 CET: What Makes Podcasting Different from Radio?

Wednesday 3 June
LIVE ZOOM SESSION 10:00-11:30 CET: Setting up a Podcast Strategy

Friday 5 June
PODCAST: The Essential Do’s and Don’ts for Recording a Podcast

Monday 8 June
LIVE ZOOM SESSION 10:00-11:30 CET: Getting the Best from Microphones and from Presenters

Wednesday 10 June
LIVE ZOOM SESSION 10:00-11:30 CET: Reviewing your Podcast Strategies and Pitches

Friday 12 June
PODCAST: What are the Key Post Production Skills?

Monday 15 June
LIVE ZOOM SESSION 10:00-11:30 CET: Essential Editing and Post Production Skills

Wednesday 17 June
LIVE ZOOM SESSION 10:00-11:30 CET: How to Deliver Your Podcast

Monday 22 June
LIVE ZOOM SESSION 10:00-11:30 CET: The Master Class’ Podcasts!

Faculty members

Justin Kings
International media consultant, trainer and broadcaster

Michael Curling
Audio and video producer


Παρατηρήσεις: Πηγή - EBU - Μάιος 2020