TF1 installs industry-first Smart Ad-Break service from Synchronized.

Service automates ad placement time code finding for OTT and linear while maintaining optimal user experience.

France, 1 September 2022 - Synchronized, the industry-leading ‘In-Video Intelligence’ service provider, has extended its ongoing relationship with French commercial broadcaster TF1 with the integration of the award-winning Smart Ad-Break service, which automates and optimizes ad placement.

The Smart Ad-breaks service enables content owners to automatically identify the optimum placement for ad breaks in a video, whilst maintaining content integrity and user engagement/experience.

The service, which is already in live production on MyTF1 and TF1’s linear channels, sits alongside Synchronized Smart Thumbnail offering which automates thumbnail creation. Both services enable TF1 to automate its editorial workflow, delivering exceptional quality, cost reduction and time efficiency.

Yves Bouillon, Deputy Director, TF1 Media Factory, said, “There is clearly a need for innovative and reliable automation of these repetitive manual editorial tasks, but it is essential that the user experience is maintained. Synchronized has already helped TF1 greatly with the installation of Smart-Thumbnails, and as a natural process we are now adding Smart Ad-breaks to further automate our editorial workflows.”

Guillaume Doret, CEO, Synchronized, “Smart Ad-breaks is a groundbreaking and efficient service that is becoming ever more relevant as the amount of ad-based content continues to grow. Ensuring that ads can be placed automatically in positions that preserve and enhance the user experience is key for scalability and ROI, as clearly recognized by our partner TF1.”

About Synchronized:

Synchronized transforms linear video into ‘Smart-Video’ making video as flexible and powerful as hypertext. Synchronized’s Smart-Video platform - a machine learning turnkey solution for media intelligence - allows broadcasters and OTT Platforms to benefit from a central hub for all in-video auto-generated time-coded metadata, objects, and assets. This allows clients to automate workflow from linear tv to digital offers, deliver rich & personalized end-user experiences, and fast-track promotional content creation as well as benefit from an unprecedented level of granular data around their video content.

Synchronized has been awarded AWS Machine Learning Competency status in Applied AI and is an AWS Media Intelligence solutions launch partner.

About the TF1 group:

The TF1 group is a major player in the production, publication and distribution of content. Our raison d’être: to positively inspire society. Our operations are split between two divisions: The Media division is home to our five free-to-air channels (TF1, TMC, TFX, TF1 Séries Films, LCI); our four theme channels (Ushuaia TV, Histoire TV, TV Breizh, Série Club); our on-demand content platforms (MYTF1, TFOU MAX, and Salto); our iconic digital brands (including Marmiton, aufeminin, Doctissimo, and Les Numériques); and the TF1 PUB advertising airtime sales house. We also operate in music production and live shows with Muzeek One. The Production division, with Newen Studios, is home to 40 creative companies and labels in France and abroad. The division creates and distributes programmes across all genres and for all media industry players, from public service and private-sector broadcasters to online platforms. The TF1 group has operations in 20 countries and employed 3,380 people as of 31 December 2021. In 2021, the group generated revenue of €2,427m(Euronext Paris, compartment A: ISIN FR0000054900).

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Notes: Press Release - Synchronized - France, 1 September 2022