1 February 2022 - 09:00-10:00 EST - 14:00-15:00 GMT - 15:00-16:00 CET
There's still time to sign up and join us TOMORROW for this free one-hour webinar taking a closer look at the data behind the research headlines of the recent Car Buyers Survey conducted by Edison Research.
Sign up now and get a deeper understanding of the behaviours, trends and entertainment features that are driving the car buyer’s decision making.
Topics covered in the webinar
Research headlines - a closer look at some of the stand-out findings from the research.
Understanding the car-buyers - what we discovered about recent and prospective car buyers, their radio and audio listening habits, and the variations we found across the countries surveyed.
Customer satisfaction with radio and future features - what do car buyers think about the radio and audio in their dashboard today and how do they think the radio experience could be improved in the future?
What next? - what does all this this mean for car manufacturers' product planning teams and what can broadcasters do to help car makers keep broadcast radio at the centre of the car dashboard?
Car Buyers Survey - download the full report
* Edison Research was commissioned by WorldDAB, in partnership with Radioplayer and sponsored by National Association of Broadcasters, Commercial Radio Australia, and Xperi, to conduct national online surveys in Australia, France, Germany, Italy, the United Kingdom, and the United States. The 6,287 respondents, evenly split among the six countries surveyed, reported either purchasing / leasing a new vehicle within the past two years or that they plan to purchase / lease a new vehicle in the next 12 months. Interviews were conducted between 1 September and 21 September 2021, and data was weighted to match the most recent population estimates from each country for age, gender, race and region.
Notes: Announcment - WorldDAB - January 2022