Covatic, provider of ID-less and privacy-first technology for broadcasters, has announced today that its A-Type product is a winner in the Monitoring and Measuring Tools category at the 2022 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.
A-Type is a private-by-design solution for cross platform connected advertising and marketing that offers broadcasters 100% addressability and detailed, reliable audience segmentation via an ‘on-device’ approach, without tracking users.
NAB Show Product of the Year Award Winners were selected by a panel of industry experts in 15 categories and announced in a live awards ceremony at NAB Show on April 26th. To be eligible for an award, nominated products had to come from companies exhibiting at the 2022 NAB Show and are delivered within the 2022 calendar year.
“The 2022 NAB Show Product of the Year Awards honor innovative breakthroughs that will change the way the media and entertainment industry creates, connects and capitalizes content,” said NAB Executive Vice President of Global Connections and Events Chris Brown. “We congratulate Covatic on this award in recognition of A-Type and its potential to help storytellers meet the challenges of today and tomorrow.”
“We are absolutely delighted to be honored in this way, alongside so many key players in the industry,” said Covatic CEO Nick Pinks. “Winning this award at NAB is a testament to the Covatic team’s razor-sharp focus and commitment to solving the challenges of an advertising ecosystem in which user privacy is presented as a big concern. Together with our customers and partners, we are empowering the publishing and media industry to set marketing and user retention practices that respect and protect personal privacy.”
Covatic offers highly compliant, ethical and future-proofed technical solutions that are attractive to companies wanting to address audiences more effectively in a fast-changing digital privacy landscape.
This is particularly relevant in the Martech and Adtech sectors, where digital spend is on the rise and understanding, segmenting and targeting online audiences is critical. Covatic recognizes this and is leading the way with tools that broadcasters can use to build engagement strategies, sell programmatic advertising and drive subscriptions, without ever needing to capture a user reference.
Notes: Press Release - Covatic - Las Vegas, USA - 27th April 2022