Following strong industry momentum since its IBC debut, groundSwXtch debuts in North America to help TV and radio broadcasters scale multicast infrastructure with software-defined networking.
Returning to NAB Show this April, swXtch.io will showcase its latest advancements in software-defined multicast networking for broadcast television, radio and other media production workflows. Making its North American debut, groundSwXtch is an extension of the company’s award-winning cloudSwXtch virtual network overlay, bringing software-defined multicast capabilities to on-prem physical environments.
Operating as a software packet switch, groundSwXtch can be deployed on a customer’s servers or VM infrastructure at any location. It allows users to seamlessly connect multiple data centers into a single cohesive global multicast network, without the traditional complexities of multicast. Whether linking specific workflows or entire facilities, groundSwXtch’s software-defined overlay ensures efficient data distribution across geographies, giving customers the flexibility to enable multicast across existing switches and routers without hardware reconfiguration. Customers can also invest in less expensive network switches and routers, as groundSwXtch creates a bespoke multicast network as a managed overlay, resulting in cost reductions during technology refreshes or new buildouts of data centers and broadcast NOCs.
Unlike traditional multicast solutions, groundSwXtch creates a fully controllable, scalable and centrally managed network that is easy to configure, modify and monitor. With built-in packet transport reliability and path diversity, groundSwXtch delivers real-time visibility and operational security via swXtch.io’s wXckedEye monitoring platform.
When paired with cloudSwXtch, groundSwXtch enables customers to unify on-prem and cloud environments with failsafe packet protection across ground-to-cloud links, delivering low-latency, high-throughput performance for mission-critical live production and broadcast workflows. As it removes the limitations and expense of scaling hardware infrastructure, groundSwXtch becomes the broadcast industry’s first software-defined multicast overlay purpose-built for on-prem physical networks and modern media workflows.
Since its global debut at IBC 2025, groundSwXtch has generated strong momentum within the broadcast media community. “Across radio broadcast studios, we’ve already seen a number of real-world deployments of groundSwXtch as a software-defined alternative to codec architectures,” says Geeter Kyrazis, co-founder of swXtch.io. “We’re seeing significant interest from customers who want to scale their data center infrastructure without the traditional complexities and costs associated with building a multicast network. groundSwXtch provides an alternative multicast option without the need to design or construct new network environments.”
In addition to audio workflows, swXtch.io has also noticed the adoption of its software overlay for video applications. “Many of the data centers we support with groundSwXtch manage large surveillance systems, often supporting tens of thousands of camera feeds via multicast,” continues Kyrazis. “Rather than building huge multicast networks, customers can leverage groundSwXtch to simplify distribution and optimize efficiency.”
groundSwXtch is not only revolutionizing large-scale broadcast networking, but it is also making it easier for smaller players within the broadcast industry to access advanced multicast capabilities. “As broadcast technology evolves, we’re seeing that many new people coming into the industry don’t possess the same network engineering skills that we used to see,” says Kyrazis. “While this is not a concern for major tier one organizations who operate pre-built data centers supported by specialized teams, many others do not have access to this infrastructure. groundSwXtch provides these smaller organizations in television, radio and other media businesses the ability to adopt simplified, software-defined infrastructure, making complex network engineering accessible and uncomplicated.”
Visitors to NAB Show are invited to meeting space W1377HS in the West Hall of the Las Vegas Convention Center, where swXtch.io representatives will be on hand to discuss the advanced capabilities of groundSwXtch and how it enables scalable, software-defined multicast networking for modern media workflows. Contact Jerry Schall at [email protected] to book appointments.
About swXtch.io
swXtch.io delivers high-performance, software-defined networking solutions for media and data workflows. Its cloudSwXtch and groundSwXtch technologies create unified, multicast-enabled networks that span cloud and on-premises environments, simplifying operations while maintaining broadcast-grade reliability and low latency. With swXtch.io networking, media companies can seamlessly move ST 2110 multicast to cloud networks.
Info: https://www.swxtch.io/contact & https://www.swxtch.io/groundswxtch
Notes: Press Release | swXtch.io | Atlanta – April 8, 2026
