Singular.live, the pioneer of revolutionary cloud-based technology for live graphic overlays, today announced another record, as it became the first cloud-based graphics platform to be used by ITV.
Singular powered the graphics for ITV Wales’ coverage of the Welsh Assembly elections last May. Live election broadcasts require fast, accurate and up-to-date data. For the 2021 Welsh Assembly elections, ITV Wales used a new Singular feature - Data Streams - which is purpose built for high frequency, high volume and low latency data. Data Streams with JS Data Nodes, created by the ITV team in Singular, enabled live election data to be delivered in JSON format, for immediate display as graphics. As a consequence the majority of the overlays were automatically updated; which was one less thing for the production team to consider.
For previous election broadcasts, ITV Wales had used desktop applications with web interfaces for data entry, and graphics control being spread over several applications developed in C#. These applications were difficult to deploy and update quickly. ITV Wales had been introduced to Singular through a previous IBC Innovation Accelerator collaboration. After this project, and some extensive testing, ITV Wales chose Singular as the graphics provider for ITV Wales’ election coverage.
“The building, linking and updating of the custom overlays worked with ease, allowing for a more time-efficient and stress-free production,” comments Keith Jones, Technical Support Engineer, ITV Wales. “Overlay composition build and data delivery was much easier than using traditional systems. Being an HTML5, cloud-based, solution, Singular provided easy access to the graphics wherever they needed to be seen.”
“Three of the main benefits Singular drives are its ease of use, efficiency and flexibility,” says Andrew Heimbold, CEO of Singular.live. “These have shone through in the exciting results of this project. It is fantastic to see Singular used for the very first time by ITV, amid a very high profile event. This is a great vote of confidence by a major broadcaster and we are very happy the platform was able to deliver peace of mind for this election broadcast to the ITV Wales team”.
Singular.live is the new industry standard for live graphic overlays. A transformative cloud-native graphics platform that enables Intelligent Overlays – dynamic and responsive live graphics - that are created and controlled from just a web browser. Intelligent Overlays add information and live engagement to the output. They create more personalised and interactive viewer engagement, through any Internet-connected device.
The Singular.live platform transforms broadcast graphics with a cutting-edge, browser-based, experience that empowers broadcasters to deliver graphics without the need to invest in expensive infrastructure, additional studio space, large production teams or any shipping costs. Singular.live’s authoring environment makes professional quality live graphic overlays sustainable, straightforward and cost effective.
Singular.live’s international team of experts has over 25 years of experience in broadcast graphics and technology; and a vision to re-imagine the production of broadcast graphics for everyone. The team even has multiple industry award wins to prove it; most recently winning a Sports Technology Award 2021 for Fan Engagement.
Notes: Press Release - Singular.live - London, United Kingdom - 04 August 2021