Pharos to showcase new integrated Mediator 4 at NAB 2010! ( 04.03.2010 | 11:49:18 ) Press Release Reading, United Kingdom – March 2nd 2010 – For NAB 2010, Pharos will be demonstrating the latest version of its widely adopted Mediator broadcast workflow management platform which now includes its Playtime automation options within a highly integrated solution aimed at improving operational efficiency and driving down costs. For its ninth year attending the event in Las Vegas, Pharos will show full integration of Playtime into Mediator 4, providing a functionally advanced broadcast automation system that helps broadcasters and service providers publish content for both traditional channels and new media. Mediator 4 now has the ability to separately manage presentation requirements and content independently based on schedule priority and media management workflows. Additional enhancements to Mediator 4 include an advanced metadata system allowing information to be added as new delivery platforms such as On Demand, .com, podcasting and mobile are launched. Combined with detailed workflow analytics, ongoing system optimization and maintenance can finally keep pace with a constantly evolving business environment. Over the course of NAB 2010, senior Pharos team members will be available to answer questions and conduct real-time demos exemplifying how its technology has helped international clients across 40 countries including HBO, MTV, Turner CNN, BBC World Service and Ascent Media. As Glen Sakata, Senior VP, Pharos Americas; explains, “The close integration between media asset management, workflow, playout and automation within our Mediator 4 platform is helping to reduce the complexity and costs associated with the repetition of the same tasks across multiple systems.” Pharos Mediator is built around the Enterprise Service Bus (ESB) concept to aid speedy implementation and to provide flexibility for future products and services. Key elements such as the Mediator interface, device control, workflow and messaging are designed based on the best tools for the job and include Oracle, Java, Flash and key industry standards such as MXF and BXF. “Using a Service Oriented Architecture we provide a platform that is able to grow and adapt as our clients explore new business models, processes, delivery methods and content types. This agility is vital in a production and broadcast environment that is evolving rapidly and a key differentiator that defines Pharos as a true innovator within our industry.” Sakata adds. Information: www.pharos.tv